Community Elf, a Pittsburgh digital and social media marketing firm, is legally splitting from parent company Rent Jungle to become an independent agency focused solely on social brand management and online marketing.
Founded in 2011, Community Elf was developed as a brand of Rent Jungle, the nation’s leading apartment search engine site, for clients requesting social media marketing solutions. For the past three years, the two companies have worked in tandem, sharing office space in Pittsburgh’s North Shore and co-developing unique search and data mining technology.
Community Elf’s rapid growth to over $1 million in yearly revenue and projections for increased expansion has made the agency independently viable. At the same time, Rent Jungle has grown to over 1.2 MM monthly website users. Jon Pastor, CEO of Community Elf and Rent Jungle, explains, “Community Elf has been growing very rapidly and independently of Rent Jungle. With the separation, Community Elf now has a fully dedicated tech and sales team. There is also now room to bring on new executive leadership that will be 100% dedicated to Community Elf and who will be responsible for its continuing innovation. Conversely, the core Rent Jungle team will be free to focus on their business.”
UpContent, Community Elf’s self-serve content mining and discovery tool, has been in development since 2012 and is based on the revolutionary algorithms developed for Rent Jungle. With the split, more time and expertise will be allocated to perfecting the algorithms for content discovery – allowing the tool to launch in beta over the next few months.
Today, Community Elf provides social and digital marketing and other services for a variety of local clientele, such as Highmark, UPMC, Heinz and Forbes Funds, as well as national brands including GNC and United Concordia. Community Elf is looking to expand its portfolio to more Fortune 1000 clients in the coming months.
Rent Jungle and Community Elf investor, Eric Silver, says, “This is another story of a scrappy Pittsburgh start-up combining the technical strength and work-ethic that PIttsburgh is known for. No other company has combined real social media savvy with world-leading tools the way that Community Elf and Rent Jungle have. Their split isn't just going to help them, it's going to add another great company to the region.”
To learn more about Community Elf and Rent Jungle, visit CommunityElf.com or RentJungle.com. To schedule an interview, contact Jasmine Davis at 412-224-4417 or email JDavis(at)CommunityElf(dot)com
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